From 2013 to 2023, the Soap (Except Solid Soap) market size value per capita in Algeria showed a declining trend with a decrease from $1.01 to $0.88. This represents a decline of approximately 12.9% over the decade. In the last two years, the market value remained stable at $0.88, after a slight recovery from $0.85 in 2020. The CAGR for the past five years (2019-2023) was approximately -0.67%, indicating a gradual decline.

Future trends to watch for include:

Potential market recovery if economic conditions improve and purchasing power increases.
Emergence of premium products and growing consumer interest in sustainability and natural ingredients.
Impact of digital marketing strategies and e-commerce growth on consumer purchasing behavior.
Stronger competition from international brands and potential innovation in product offerings.