Germany remains the largest European importer of toilet paper in 2024, despite a 6.61% decrease in imports from 2023. The Netherlands and France follow, with slight increases. Notably, Portugal saw the highest growth among major importers with a 9.66% rise. Meanwhile, the UK faced a reduction in imports by 2.56%. Over the last five years, the compound annual growth rate (CAGR) highlights a modest upward trend across most countries, with Germany's large market size softening its impact. Malta and Bulgaria exhibited significant percent increases, showcasing regional variances in growth patterns.
Future trends to watch include the effects of sustainability initiatives on import rates, potential supply chain disruptions from geopolitical tensions, and economic factors influencing consumer demand across Europe. The consistent increase in imports in smaller economies reflects a shift in market dynamics, potentially offering new opportunities for exporters targeting these markets.
Top countries in Import of Toilet Paper by Country
| # | 10 Countries | Kilograms | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 141,600,000 | 2023 | -8.78% | -6.61% | View data |
| 2 | 2 Netherlands | 117,700,000 | 2023 | +3.62% | +3.21% | View data |
| 3 | 3 France | 98,319,000 | 2023 | +0.28% | +3.26% | View data |
| 4 | 4 Denmark | 82,448,000 | 2023 | +0.91% | +3.12% | View data |
| 5 | 5 Belgium | 67,627,000 | 2023 | +1.83% | +1.16% | View data |
| 6 | 6 Czechia | 65,814,000 | 2023 | |||
| 7 | 7 Austria | 54,240,000 | 2023 | +5.33% | +2.5% | View data |
| 8 | 8 Ireland | 44,193,000 | 2023 | +1.95% | +1.43% | View data |
| 9 | 9 Spain | 41,799,000 | 2023 | +2.68% | +4.76% | View data |
| 10 | 10 Hungary | 39,889,000 | 2023 | +2.4% | +2.14% | View data |
