The self-employed population in the Canadian advertising and market research sector reached 17.01 thousand in 2023. From 2013 to 2023, there was a notable growth trajectory, with significant fluctuations observed around 2020 due to external factors, leading to a temporary dip. Post-2020, the sector rebounded strongly, reflected in a 3.35% increase in 2023, albeit with a moderated 2.73% CAGR over the past five years.

Looking forward to 2028, the forecast suggests a steady growth trajectory with a 1.33% CAGR. This reflects a more tempered growth projection compared to previous years but signifies sustained interest and potential in self-employment within the sector.

Future trends to watch for:

The impact of digital transformation accelerating demand for specialized self-employed services.
Potential regulation changes affecting freelance and gig economy workers.
Emerging platforms facilitating freelance connectivity and opportunities.