In 2023, the self-employed population in Finland's advertising and market research sector stood at 3.8 thousand persons. From 2013 to 2023, the sector experienced fluctuations, with periods of growth interspersed with declines. The year-on-year variation from 2023 to 2022 indicates stabilization with 0% change over the past year. However, the CAGR over the last five years reveals stagnant growth at 0%. Forecast data from 2024 to 2028 suggests a conservative recovery with an average annual growth rate (CAGR) of 0.51%, predicting the self-employed population to reach 4.0 thousand persons by 2028.
Future trends to watch for include the potential impact of digital transformation, increased demand for data analytics skills, and the continued rise of freelancing platforms which could drive more individuals towards self-employment within the advertising and market research industry.
