In 2023, the turnover in the UK market research and public opinion polling sector stood at approximately 5.12 billion pounds sterling. The forecasted growth for this sector reflects a positive trend, with an anticipated steady increase from 5.2 billion in 2024 to 5.49 billion by 2028. The year-on-year growth rates are projected to be around 1.54% to 1.59%, indicating moderate but consistent expansion. Over a five-year period, the CAGR is expected to be approximately 1.62%.
Future trends to watch for include the integration of advanced data analytics and AI in market research processes, increasing demand for real-time insights, and a shift towards more personalized and targeted consumer data collection methods. Additionally, the sector may face challenges related to data privacy regulations and technological disruptions.
