In the Netherlands, the banana market size in terms of volume per capita is forecasted to grow from 15.82 kilograms in 2024 to 17.38 kilograms by 2028. When looking at the trend from 2023 to 2024, there was a noticeable year-on-year increase exceeding 2.5%. The annual growth rate from 2024 to 2028 shows a consistent upward trend, with an average yearly increase (CAGR) of approximately 2.4% over this five-year period.
Future trends to watch for include shifts in consumer preferences towards organic and fair-trade bananas, possible impacts from climate change on banana production, and increasing health consciousness driving higher consumption of fruits.
