In 2023, Italy led the European market for eye make-up preparations with a market value of 378.96 million Euros. France and Germany followed, with values of 236.66 million Euros and 220.4 million Euros, respectively. Smaller markets included Poland and the United Kingdom, with values of 47.13 million Euros and 35.734 million Euros, while Spain, Greece, Finland, and Croatia represented minor shares of the market.
Year-on-year fluctuations in 2023 showed a mixed trend. Italy experienced a positive growth of 2.69%, while France and Germany saw declines of 4.74% and 2.01%, respectively. Poland and the United Kingdom recorded negative growths, at -2.26% and -3.06%. Spain, Greece, and Finland faced downtrends of -3.81%, -2.85%, and 14.42%, respectively, while Croatia saw a significant growth of 31.08%.
Future trends to watch for include the increasing competitiveness of smaller markets like Croatia and Finland. Italy is expected to continue its leadership position, with France and Germany remaining critical markets despite recent declines. Sustainability and innovation in product lines may drive growth across regions. Keeping an eye on consumer preferences and economic factors in each country will be essential for anticipating market shifts.
Top countries in Sold Production of Eye Make-Up Preparations by Country
| # | 9 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 378,960,000 | 2023 | +2.95% | +2.69% | View data |
| 2 | 2 France | 236,660,000 | 2023 | -2.04% | -4.74% | View data |
| 3 | 3 Germany | 220,400,000 | 2023 | +5.62% | -2.01% | View data |
| 4 | 4 Poland | 47,130,000 | 2023 | +1.22% | -2.26% | View data |
| 5 | 5 United Kingdom | 35,734,000 | 2023 | -5.15% | -3.06% | View data |
| 6 | 6 Spain | 17,271,000 | 2023 | +2.47% | -3.81% | View data |
| 7 | 7 Greece | 7,655,100 | 2023 | +11.31% | -2.85% | View data |
| 8 | 8 Finland | 2,304,200 | 2023 | -4.08% | +14.42% | View data |
| 9 | 9 Croatia | 27,140 | 2023 | +3.51% | +31.08% | View data |
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