In 2023, the United Kingdom led Europe in market research and public opinion polling wages, with a modest 0.21% increase. Germany and the Netherlands showed robust growth at 3.81% and 7.4% respectively. Conversely, France faced a decline of 6.22%. Spain and Poland exhibited promising growth, while Italy and Switzerland saw slight declines. Eastern European regions like Lithuania and Serbia experienced substantial growth, contrasting with minor contractions in Croatia and Sweden. The cumulative average growth rate over five years indicates divergent trends across Europe, with Eastern countries generally showing more dynamic growth.
Future trends to monitor include the positive trajectory in Eastern and parts of Northern Europe, signaling potential shifts in regional market research hubs. Given rising technological integration, tracking investment in research technology will be crucial to understanding wage growth dynamics in this sector.
Top countries in Wages and Salaries of Market Research and Public Opinion Polling Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 25.23 | 2023 | -0.048% | +0.21% | View data |
| 2 | 2 Germany | 16.72 | 2023 | +5.33% | +3.81% | View data |
| 3 | 3 Netherlands | 13.48 | 2023 | +6.1% | +7.4% | View data |
| 4 | 4 France | 9.89 | 2023 | -2.51% | -6.22% | View data |
| 5 | 5 Spain | 7.45 | 2023 | +5.96% | +4.2% | View data |
| 6 | 6 Italy | 4.47 | 2023 | +2.73% | -0.67% | View data |
| 7 | 7 Poland | 3.6 | 2023 | +8.25% | +10.96% | View data |
| 8 | 8 Switzerland | 2.43 | 2023 | -2.28% | -0.43% | View data |
| 9 | 9 Belgium | 2.41 | 2023 | -1.41% | -2.69% | View data |
| 10 | 10 Romania | 1.78 | 2023 | +9.99% | +7% | View data |
