Total hours worked in advertising and market research in Finland stood at 22 million hours in 2023. The forecasted data suggests a steady increase over the upcoming years: 22.5 million hours in 2024, 22.7 million hours in 2025, 22.8 million hours in 2026, 22.9 million hours in 2027, and 23.1 million hours in 2028. Year-on-year variation highlights a consistent growth rate of approximately 0.9% between 2024 and 2025, 0.4% between 2025 and 2026, 0.4% between 2026 and 2027, and 0.9% again between 2027 and 2028. The Compound Annual Growth Rate (CAGR) is 1.0% for the period from 2023 to 2028.
Future trends to watch in this sector include the increasing impact of digital transformation on advertising strategies, the emergence of new market research technologies such as artificial intelligence and machine learning, and the growing importance of data privacy regulations which may affect the volume and nature of market research activities. These trends will likely influence the demand for labor in this sector, potentially driving growth beyond current forecasts.
