In 2023, the turnover in the market research and public opinion polling sector in Switzerland stood at CHF 342.9 million. Forecasted figures indicate a declining trend from 2024 to 2028. Specifically, turnover is expected to drop from CHF 326 million in 2024 to CHF 262 million in 2028.
Year-on-year variations show a consistent decline:
- 2024 to 2025: -5.0%
- 2025 to 2026: -5.2%
- 2026 to 2027: -5.4%
- 2027 to 2028: -5.7%
The Compound Annual Growth Rate (CAGR) from 2024 to 2028 is negative, averaging -5.3% annually.
Future trends to watch include the increasing use of automated and AI-driven survey tools, potential changes in client demand for specific types of market insights, and the impact of global economic factors on research budgets. Maintaining innovation and adapting to data privacy regulations will be critical for the sector's stability and growth.