In 2023, Latvia, Hungary, and Romania led the European Advertising and Market Research Production Index, with indices of 21.41, 21.25, and 20.84, respectively. The top performers showed significant year-over-year growth with Latvia increasing by 14.51%, Lithuania by 12.76%, and Slovenia by 10.93% in 2022. Countries like Slovakia, Bulgaria, and Sweden showed moderate gains, whereas France and Germany had more modest figures. Notably, the Czech Republic experienced a slight downturn with a decrease of 1.91% in the same period, indicating regional variability.
Looking ahead, trends to watch for include:
- Potential continued growth in emerging markets like Latvia and Lithuania due to increasing digital transformation investments.
- A focus on sustainable advertising practices could impact production techniques across Europe.
- Possible market consolidation within the European Union, impacting smaller markets.
- The influence of geopolitical factors and economic stability on advertising expenditure and research production across the continent.
Top countries in Advertising and Market Research Production Index by Country
| # | 10 Countries | Indexes 2015 = 100 | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Latvia | 214.1 | 2022 | +30.87% | +14.51% | View data |
| 2 | 2 Hungary | 212.5 | 2022 | -8.01% | +4.21% | View data |
| 3 | 3 Romania | 208.4 | 2022 | +22.52% | +9.07% | View data |
| 4 | 4 Lithuania | 203.3 | 2022 | +14.73% | +12.76% | View data |
| 5 | 5 Slovenia | 195.2 | 2022 | +17.31% | +10.93% | View data |
| 6 | 6 Slovakia | 127.9 | 2022 | +17.23% | +5.62% | View data |
| 7 | 7 Bulgaria | 118.7 | 2022 | +7.23% | +5.32% | View data |
| 8 | 8 Sweden | 118.1 | 2022 | +9.25% | +2.09% | View data |
| 9 | 9 Finland | 111 | 2022 | +3.93% | +0.22% | View data |
| 10 | 10 Germany | 105.7 | 2022 | +6.34% | +1.43% | View data |
