As of 2023, the market research and public opinion polling sector in the UK employed approximately 29.2 thousand persons. Forecasted data from 2024 to 2028 indicates a declining trend in employment numbers, dropping from 27.62 thousand in 2024 to 21.32 thousand by 2028. Year-over-year, the employment figures show an average decrease of approximately 5.8% annually over this five-year period. The compound annual growth rate (CAGR) suggests a consistent downward trajectory across the years.
Future trends to watch for include technological advancements automating traditional research methods, potential shifts in public interest requiring additional analytical resources, and the increasing influence of data analytics reshaping employment needs within the industry. These factors could profoundly impact employment projections beyond 2028.
