In 2024, the turnover per employee in Italy's advertising and market research industry is forecasted to be 146.6 thousand euros, a decrease from 2023's actual value of 152.7 thousand euros. This trend continues with reductions to 140.5 thousand euros in 2025, 134.5 thousand euros in 2026, 128.6 thousand euros in 2027, and 122.6 thousand euros in 2028. The year-on-year percentage variation from 2023 to 2024 is a decline of approximately 4%, while the forecasted variation for 2025 to 2026 is about -4.3%. The compounded annual growth rate (CAGR) over the five-year period from 2024 to 2028 indicates an average annual decrease of around 3.5%.
Future trends to watch for in the industry include digital transformation impacts, economic fluctuations, and the adoption of new advertising technologies. Companies will need to adapt to these changes to maintain competitiveness and mitigate the forecasted downturn in turnover per employee.
