In 2023, the per capita volume of flavoured liquid milk products in Italy stood at 5.56 kilograms. Projected data from 2024 to 2028 indicate a consistent year-on-year decline in volume per capita: from 2024's 5.36 kg, decreasing steadily to 2028's 4.58 kg. The forecasted figures illustrate a negative annual growth rate (CAGR) over the five years, hinting at a diminishing consumer demand in the flavoured liquid milk segment.
Future Trends to Watch:
- Increasing consumer preference for plant-based milk alternatives
- Enhanced focus on health and wellness driving demand for low-sugar or sugar-free products
- Potential innovations in flavoured milk to align with nutritional trends
- Growth in e-commerce and direct-to-consumer sales channels
