From 2013 to 2023, the hair shampoos market in the Netherlands demonstrated fluctuating trends, with significant dips in 2014 and 2016 and notable recovery and growth from 2017 onward. As of 2023, the market size was valued at $263.56 million. Year-on-year variation from 2021 to 2022 was a modest increase of 1.08%, while from 2022 to 2023, it experienced a similar rise of 1.06%. The compound annual growth rate (CAGR) over the last five years stood at approximately 0.62%.
Future trends to watch for include:
- Shift towards organic and natural ingredient-based products.
- Increased consumer preference for sustainable and eco-friendly packaging.
- Technological advancements in hair care formulations.
- Growth of e-commerce channels influencing market dynamics.