The number of enterprises in the market research and public opinion polling sector in Italy is forecasted to grow steadily from 3.93 thousand in 2024 to 4.31 thousand by 2028. In 2023, the actual number of enterprises was approximately 3.84 thousand. Year-on-year, the sector is expected to show a growth rate of 2.54% in 2025, 2.23% in 2026, 2.18% in 2027, and 2.38% in 2028. The compound annual growth rate (CAGR) from 2024 to 2028 is estimated at approximately 2.28%.

Future trends to monitor include:

Increasing digitalization and technological advancements could drive growth as companies seek more data-driven insights.
Emerging trends in consumer behavior analysis and sentiment prediction tools could further expand market scope.
Regulatory changes and data privacy concerns may present challenges or opportunities for innovation in data collection methods.