In 2023, the number of high growth enterprises in the advertising and market research sector in Italy stood at 165. Forecasted data shows an increase over the next five years, reaching 190 enterprises by 2028. This reflects a year-on-year growth of approximately 3-2% from 2024 onwards. The compound annual growth rate (CAGR) over this period is projected to be around 2.85%.

Future trends to watch for include:

Adoption of advanced analytics and AI in market research
Increasing demand for digital and targeted advertising solutions
Continued shift toward e-commerce and digital marketing channels
Potential impacts from regulatory changes and privacy concerns regarding data use