The number of employees in Advertising, Market Research, Other Professional, Scientific, Technical Activities, and Veterinary Activities in Germany is projected to grow steadily from 2024 to 2028. In 2023, the employment stood at approximately 352,000. From 2024 to 2028, the workforce is expected to increase from 355,000 to 365,000, reflecting a compound annual growth rate (CAGR) of around 0.7%. Year-on-year growth from 2024 to 2025 is estimated at 0.56%, with a similar trend continuing through 2028.

Future trends to watch for include:

Increasing digitalization and technological advancements could drive demand for skilled professionals in these sectors.
Potential regulatory changes affecting employment dynamics, particularly in veterinary and scientific fields.
Shifts in consumer behavior and market research methodologies impacting the workforce requirements.