In 2023, the European production value of market research and public opinion polling exhibited diverse trends across countries. The United Kingdom held the top position with 5.67 billion Euros, followed by the Netherlands at 3.63 billion Euros. Germany and France ranked third and fourth, with 2.16 billion Euros and 1.71 billion Euros, respectively. The Netherlands saw substantial growth with a 9.09% increase, while France experienced a notable decline of -5.61%. Smaller markets like Luxembourg and Malta saw significant declines, while Serbia and Macedonia showed promising growth rates of 3.94% and 3.01%, respectively.
For future trends, keep an eye on digital transformation's impact on market research methods and the increasing use of AI and big data analytics. Additionally, political and economic changes within the EU might influence funding and priorities for public opinion polling.
Top countries in Production Value of Market Research and Public Opinion Polling by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 5,670 | 2023 | +0.91% | +1.11% | View data |
| 2 | 2 Netherlands | 3,630 | 2023 | +6.48% | +9.09% | View data |
| 3 | 3 Germany | 2,160 | 2023 | +7.94% | +3.68% | View data |
| 4 | 4 France | 1,710 | 2023 | -4.08% | -5.61% | View data |
| 5 | 5 Italy | 1,050 | 2023 | -3.9% | -4.2% | View data |
| 6 | 6 Spain | 1,040 | 2023 | +6.18% | +3.4% | View data |
| 7 | 7 Belgium | 929.4 | 2023 | -0.82% | +0.64% | View data |
| 8 | 8 Poland | 684.7 | 2023 | +4.57% | +2.62% | View data |
| 9 | 9 Switzerland | 477.1 | 2023 | -0.78% | +5.53% | View data |
| 10 | 10 Sweden | 365 | 2023 | +0.16% | -5.43% | View data |
