The US shortening and cooking oils market is forecasted to see a slight but consistent decline in sales from $12.039 billion in 2024 to $11.967 billion by 2028. The year-on-year decrease indicates a steady decline in consumer demand or potential shifts toward alternative products. The industry experienced stabilizing trends up to 2023, and these forecasts highlight a gradual reduction over the coming years.

Future trends to watch for include:

Consumer shifts towards healthier or alternative fats and oils, impacting traditional shortening sales.
Market adaptation to potential changes in price due to supply chain dynamics or regulatory policies impacting oil crops.
Innovation and introduction of new versatile cooking oils that cater to both health-conscious consumers and culinary enthusiasts.