The forecast for online purchasing of travel and holiday accommodations in the East of England shows a steady increase from 2024 to 2028, rising from 58.8% to 61.37%. This represents a consistent annual growth, with the year-on-year increase remaining modest yet stable. Over the past five years, including the forecast period, the cumulative average growth rate indicates a sustained upward trend. In 2023, the value stood slightly lower, highlighting a continued shift towards digital platforms.

Future trends to watch for include the impact of emerging technologies on purchasing behavior, potential economic shifts, and changes in consumer preferences, particularly among younger demographics.

Download as XLS

More about Online Travel Industry 2026-2030