The frozen sheep meat market in Austria showed notable fluctuations in volume per capita over the past decade. In 2023, the consumption stood at 0.12 kilograms per capita, indicating a stabilization compared to the preceding year. Over the last two years, the market saw a year-on-year decline of approximately 7.7% from 2017's peak of 0.16 kg per capita. From 2018 to 2023, the compound annual growth rate was negative, highlighting a gradual decrease in consumption. Key factors contributing to this trend may include changing dietary preferences and increased competition from other meats.
Future trends to watch for include potential shifts in consumer preferences towards sustainable and locally sourced meat products, developments in plant-based alternatives affecting market dynamics, and economic factors influencing disposable income and spending on premium meat categories.
