The consumption of frozen poultry meat in Sweden has seen fluctuating yet overall increasing trends from 2013 to 2023, culminating in a volume of 9.61 kilograms per capita in 2023. Notable improvements can be observed in the early years, peaking in 2019, followed by a slight dip during the pandemic years of 2020-2021 and a subsequent recovery. Over the last two years, the year-on-year percentage increase has been modest, stabilizing the growth trend. The compound annual growth rate for the last five years indicates steady, albeit moderate, demand growth.
Future trends to watch for include the impact of potential shifts in consumer preferences towards plant-based proteins, as well as sustainability trends influencing purchasing decisions. Additionally, economic factors and supply chain disruptions might significantly impact the market dynamics for frozen poultry in Sweden.
