The forecasted beer consumption per capita in China shows a gradual upward trend from 2024 to 2028. In 2024, the value stands at 1.72 liters of pure alcohol, increasing incrementally each year to reach 1.77 liters in 2028. The year-on-year variations indicate slight growth: from 2024 to 2025 by approximately 1.16%, from 2025 to 2026 by approximately 0.57%, from 2026 to 2027 by 0.57%, and from 2027 to 2028 by approximately 0.57%. Over the five-year period, the Compound Annual Growth Rate (CAGR) is modest but positive, averaging around 0.72% per year.
Future trends to watch for:
- Market saturation and consumer preference shifts towards premium and craft beer.
- Impact of health and wellness trends that may reduce overall alcohol consumption.
- Regulatory changes affecting beer advertising and sales distribution.
- Economic factors influencing disposable income and entertainment spending.