The household expenditure on ready-to-drink citrus juice in Canada showed significant volatility from 2013 to 2017, with notable year-on-year variations including a sharp decline in 2014 and a bounce back in 2015. From 2018 onwards, the values exhibited more stability, averaging around 39 Canadian Dollars in recent years. As of 2023, the expenditure stood consistently at 39 Canadian Dollars with no year-on-year change from 2021 onwards. The five-year CAGR leading up to 2023 was a modest 0.26%, indicating a relatively flat market.
Looking ahead, the forecast for household expenditure on ready-to-drink citrus juice through 2028 suggests a slightly downward trend, with a forecasted five-year CAGR of -0.53% and an anticipated overall decline of 2.63% by 2028. This indicates a slow but steady reduction in household spending on this category.
Future trends to watch for:
- Potential impact of health and wellness trends on citrus juice consumption.
- Market response to new product introductions or reformulations.
- Price sensitivity and consumer preference shifts toward alternative beverages.
- Potential changes in marketing and advertising strategies.
