The projected wine consumption per capita in the US shows a gradual increase from 1.75 liters of pure alcohol in 2024 to 1.81 liters in 2028. This indicates a steady year-on-year growth: 0.57% from 2024 to 2025, 1.14% from 2025 to 2026, 0.56% from 2026 to 2027, and 1.12% from 2027 to 2028. The compound annual growth rate (CAGR) for this period is approximately 0.84%, reflecting a modest upward trend in wine consumption per capita. In 2023, this figure stood at 1.74 liters of pure alcohol.
Future trends to watch for include potential influences of evolving consumer preferences towards wine varieties, as well as the impact of economic factors such as disposable income and consumer confidence. Additionally, innovations in wine marketing and distribution, especially through digital channels, may significantly shape consumption patterns. Sustainability and health trends may also play a crucial role in defining future consumption behaviors.
