In 2023, Germany led the European skin care, make-up, and cosmetics market with a value share of 30.16 billion euros, showing a modest increase of 1.18% from the previous year. The United Kingdom, while holding a significant share at 19.95 billion euros, saw a slight decline of 0.1%. Spain showed a positive trend with a 1.87% increase. Austria and Romania displayed notable growth, with 3.94% and 8.91% increases, respectively. Portugal and Croatia experienced declines in their market values, while Slovakia and Bulgaria registered substantial growth over the previous year.
Future trends indicate a growing focus on sustainability and digital innovation, with an expected increase in online sales channels and environmentally friendly products. Key drivers will include advancements in technology, evolving consumer preferences towards personalized and organic products, and a shift toward circular beauty practices across Europe.
Top countries in Skin Care, Make Up and Cosmetics Market Size Value Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 30.16 | 2023 | +1% | +1.18% | View data |
| 2 | 2 United Kingdom | 19.95 | 2023 | -0.4% | -0.1% | View data |
| 3 | 3 Spain | 18.01 | 2023 | +1.58% | +1.87% | View data |
| 4 | 4 Austria | 5.96 | 2023 | +3.76% | +3.94% | View data |
| 5 | 5 Romania | 5.61 | 2023 | +8.31% | +8.91% | View data |
| 6 | 6 Greece | 4.94 | 2023 | +2.16% | +1.13% | View data |
| 7 | 7 Portugal | 3.86 | 2023 | +0.91% | -0.15% | View data |
| 8 | 8 Denmark | 3.54 | 2023 | +2.31% | +1.39% | View data |
| 9 | 9 Slovakia | 2.82 | 2023 | +6.91% | +6.31% | View data |
| 10 | 10 Czech Republic | 2.3 | 2023 | +0.18% | +0.25% | View data |
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