Between 2010 and 2020, the price per liter of soft drinks in Italy showed fluctuating trends with a peak in 2011 at €0.37, a dip to €0.29 in 2014 and 2017, and rebounding to €0.33 in 2020. The year-on-year price variation depicted volatility, particularly a sharp decline by 13.5% in 2013. Over the last five years, observing from 2015, the compound annual growth rate (CAGR) maintained moderate stability.
Looking ahead to 2024 and beyond, potential trends include increased pricing due to inflation or taxation, shifts towards healthier or premium beverages commanding higher prices, and the potential impact of economic conditions on consumer purchasing behavior.
