The turnover in the advertising and market research sector in Norway stood at 28.32 billion NOK in 2023. The forecasted values indicate a steady growth, with turnovers increasing from 29.01 billion NOK in 2024 to 31.78 billion NOK by 2028. Year-on-year, the sector grows by approximately 2.41% from 2024 to 2028. Over the last two years, we see a consistent annual increase of around 2.4%. The Compound Annual Growth Rate (CAGR) over the five-year forecast period is about 2.4%, suggesting stable expansion.
Future trends to watch for include the growing influence of digital marketing, increased adoption of artificial intelligence and data analytics in market research, and a potential increase in mergers and acquisitions as companies strive to consolidate resources and capabilities in a highly competitive market.
