The forecasted volume per capita for the alcoholic beverages market in Kenya shows a slight but consistent decline from 2024 to 2028. Specifically, the per capita volume is expected to decrease from 17.48 kilograms in 2024 to 17.33 kilograms in 2028. Analyzing year-on-year variations, each year shows a uniform decrease of approximately 0.23% - 0.24%. The compound annual growth rate (CAGR) for this period is estimated to be around -0.21%, indicating a moderate decline over these five years.
Future trends to watch for include potential shifts in consumer preferences towards non-alcoholic beverages, increasing regulation and taxation of alcoholic products, and broader economic conditions that could impact consumer purchasing power and behavior. Additionally, market players should monitor health trends and campaigns promoting reduced alcohol consumption, which could further influence volume per capita in the coming years.
