The oral hygiene market in Sweden has shown consistent growth over the past decade. As of 2023, the market size was 71.053 million Euros. From 2013 to 2023, the market has seen varying year-on-year growth rates, peaking at 13.34% in 2014 before stabilizing around an average growth rate. The most recent year-on-year growth rates were 3.81% in 2022 and 3.63% in 2023. Over the last five years, the compound annual growth rate (CAGR) was 3.97%.
Looking ahead, forecasted data indicates continued growth, albeit at a slightly reduced pace with a 5-year forecasted CAGR of 2.49%, projected to reach 83.142 million Euros by 2028, marking a total growth of 13.09% over this period.
Future trends to watch for:
- Increasing consumer awareness of oral health and hygiene
- Innovations in dental care products
- The potential impact of digital health technologies on oral care
- Growth in eco-friendly and sustainable oral hygiene products
