The wine consumption in Sweden exhibited a variety of fluctuations over the past decade. In 2023, the volume of wine consumption stood at 2.62 million hectoliters. After a significant decline in 2020 by -15.73%, the market rebounded with a moderate average annual growth rate of 1.46% from 2019 to 2023. Recent years have seen steady year-on-year increases, with 2021 showing a notable 16.1% rise, followed by 6.75% in 2022 and a much smaller 1.35% in 2023.
Forecasts indicate a continued, though gradual, increase in wine consumption, with a projected volume of 2.8 million hectoliters in 2028 and an average annual growth rate of 1.08% over the next five years.
Future trends to watch for:
- Potential impacts of economic and policy changes on alcohol consumption.
- Shifts in consumer preferences towards non-alcoholic beverages.
- Influence of health trends and sustainable consumption on market dynamics.
