The number of toy and game enterprises in the UK is projected to grow from 732 in 2024 to 769 by 2028. The data indicates a steady annual increase, with a year-on-year growth rate of approximately 1.2% from 2024 to 2025, accelerating slightly thereafter to about 1.3% annually. Over the five-year period from 2024 to 2028, the compound annual growth rate (CAGR) is estimated at approximately 1.5%, reflecting consistent industry expansion.

Future trends to watch for in the UK toy and game industry:

Technological advancements in toys that integrate AI and augmented reality.
Growing consumer awareness towards sustainability and eco-friendly products.
Increased popularity of educational and learning-focused games.
Influence of evolving consumer preferences driven by digital engagement and media exposure.