In 2023, Germany leads European toys and games production with a value share of approximately 43.9 million euros. The Czech Republic and the United Kingdom follow with 11.71 and 8.28 million euros, respectively. Notably, Bulgaria and Romania exhibit year-on-year double-digit growth, while Spain, Hungary, and Slovenia also show positive trends. Conversely, Austria and Greece faced declines, each falling over five percent year-on-year. Recent growth hotspots like Portugal and Lithuania suggest emerging markets, boasting over 19% growth in 2023.
Future trends to watch include the potential rise of Eastern European countries, supported by cost advantages and manufacturing capabilities. Sustainability initiatives could reshuffle production dynamics as consumers prioritize eco-friendly toys. Digital integration within toy markets may further influence these shifts.
Top countries in Toys and Games Production Value Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 43.91 | 2023 | +5.16% | +1.69% | View data |
| 2 | 2 Czech Republic | 11.71 | 2023 | +2.88% | +3.17% | View data |
| 3 | 3 United Kingdom | 8.28 | 2023 | +0.88% | -0.057% | View data |
| 4 | 4 Spain | 6.36 | 2023 | +5.2% | +0.94% | View data |
| 5 | 5 Austria | 5.96 | 2023 | +2.99% | -5.32% | View data |
| 6 | 6 Italy | 5.64 | 2023 | -2.65% | -0.008% | View data |
| 7 | 7 France | 4.28 | 2023 | +0.34% | +0.28% | View data |
| 8 | 8 Bulgaria | 4.02 | 2023 | +15.59% | +9.16% | View data |
| 9 | 9 Poland | 3.32 | 2023 | +4.59% | +5.84% | View data |
| 10 | 10 Hungary | 2.39 | 2023 | +3.21% | +4.6% | View data |
