The flavoured liquid milk products market in Poland stood at 507.04 million euros in 2023. The market exhibited a decline from 2013 to 2019, interrupted by minor year-on-year increases from 2017 onwards. The period from 2020 to 2023 saw moderate recoveries, with average annual growth (CAGR) of 0.69% over the last five years. The year-on-year variations for 2022 and 2023 were 0.27% and 0.28%, respectively, reflecting gradual stability. As per projections for 2024 and beyond, the market is expected to maintain slow growth, with a 5-year CAGR forecasted at 0.22%, reaching approximately 513.96 million euros by 2028.
Future trends to watch for include:
• Rising consumer preference for health and wellness products could drive innovation in low-sugar and fortified flavoured milk options.
• Increasing demand for plant-based or lactose-free flavoured milk may present opportunities for diversification within the market.
• Sustainable packaging solutions may become a significant factor influencing consumer choices and brand differentiation.
