The still wine market size value per capita in the UK is forecasted to decrease over the next five years, from €49.94 in 2024 to €48.27 in 2028. This decline represents a year-on-year percentage reduction of approximately 0.9% each year. In comparison, the year-on-year decrease between 2023 and 2024 was notable as a significant downward shift. This consistent downward trend reveals a compounded annual growth rate (CAGR) of approximately -0.85% over the forecasted period.

Future trends to watch for:

Changes in consumer preferences, possibly shifting towards alternative alcoholic beverages or non-alcoholic options.
Economic factors, including disposable income and inflation, which may impact consumption patterns.
Regulatory changes or public health campaigns that could reduce alcohol consumption.
Market innovations such as premiumization or new packaging solutions that might alter purchasing behaviors.