The German underwear market has seen notable fluctuations over the past decade. From 2012 to 2016, there was a consistent upward trend, with values increasing from 1.3862 billion to 1.6227 billion. This growth was marked by steady year-on-year increases, peaking at a CAGR of 2.77% by 2016. However, the subsequent period from 2017 to 2022 characterized a more volatile market. Declines in 2017, 2019, and significantly in 2020 reflected market instability, possibly influenced by broader economic factors. Despite slight rebounds in 2021 and 2022, the overall 5-year CAGR from 2018 to 2022 stood at -2.09%, underscoring a downward trend.
Looking forward to 2024, key trends to watch for include potential recovery as market conditions stabilize post-economic disruptions. Innovations in sustainable and comfort-focused products might drive consumer interest, alongside e-commerce penetration reshaping purchasing behaviors.
