The per capita consumption of flavoured liquid milk products in Germany is projected to decline from 10.46 kg in 2024 to 8.23 kg by 2028, indicating a decreasing trend. The year-on-year decline is evident, with consumption decreasing 5.4% in 2025, 5.7% in 2026, 5.9% in 2027, and 6.4% in 2028. The compound annual growth rate (CAGR) over these five years shows an average decrease of approximately 5.7% per year.
Future trends to watch for include:
- Increasing consumer preference for healthier and plant-based alternatives.
- Potential product innovations in low-sugar or organic flavoured milk offerings.
- Impact of economic factors and pricing on consumer purchasing power and choices.
