The flavoured liquid milk products market in Italy showed a decline from 2024 onward, with a forecasted drop from 17.4 Euros per capita in 2024 to 16.17 Euros per capita by 2028. This marks a CAGR of -1.48% over the period. Year-on-year decreases reflect a consistent negative trend: -1.78% from 2024 to 2025 and -1.81% from 2025 to 2026.
In 2023, the market was valued at 17.70 Euros per capita. As the market contracts, observing shifts in consumer preferences towards alternative dairy and non-dairy beverage options becomes crucial for future strategies and product development.
