The beer demand in Indonesia has fluctuated notably over the past decade. The volume peaked at 273.0 thousand metric tons in 2014 and experienced a pronounced decline thereafter, reaching 184.0 thousand metric tons in 2023. This signifies a near 33% reduction from its 2014 figures. Most pronounced drops were observed in 2015 and 2016, with yearly declines exceeding 12%. Though there was some recovery in 2021 with an 18.05% uptick, the demand generally trended downward, recording a -2.65% year-on-year variation in 2023 and an annual CAGR of -2.7% over the last five years. Forecasts project continued decline, with an anticipated -2.25% CAGR by 2028.
Future trends to watch for include:
- Possible market stabilization as demand contraction rates slow.
- Influence of changing consumer preferences and health trends on beer consumption.
- Economic factors and policies affecting the alcohol market in Indonesia.
- Emergence of craft beer and premium segments offering potential market revitalization.
