In 2023, the gross investment in the Advertising and Market Research sector in Switzerland stood at 168 million Swiss Francs. From 2024 to 2028, the sector is forecasted to grow consistently, starting at 177.8 million Swiss Francs in 2024 and reaching 217.9 million Swiss Francs by 2028. Year-on-year variation percentages indicate an annual growth rate of approximately 5.7% from 2024 to 2025, 5.3% from 2025 to 2026, 5.1% from 2026 to 2027, and 4.8% from 2027 to 2028. The average annual growth rate (CAGR) over this five-year period is around 5.2%.

Future trends to watch for include the increasing influence of digital advertising, the rise of data-driven marketing strategies, and the potential impact of economic and regulatory changes on the advertising and market research landscape in Switzerland.

2023: 168 million CHF
2024: 177.8 million CHF
2025: 187.9 million CHF
2026: 197.9 million CHF
2027: 207.9 million CHF
2028: 217.9 million CHF