Between 2013 and 2023, the hard candies market volume per capita in Latvia increased from 0.37 to 0.6 kilograms per capita. From 2021 to 2022, the market saw a notable increase of 11.54%, and from 2022 to 2023, there was a 3.45% increase. Over the past five years, the market has experienced a compound annual growth rate (CAGR) averaging 2.94%, illustrating a steady upward trend.
Future trends to watch include potential shifts in consumer preferences towards sugar-free or organic candies, and the impact of economic conditions on disposable income and consumption patterns. Sustainability and health consciousness are likely to influence purchasing behavior significantly.
