The forecasted mate and tea market volume in Japan shows a declining trend from 2024 to 2028. Starting from 99.98 thousand metric tons in 2024, it decreases annually, reaching 95.22 thousand metric tons by 2028. Compared to 2023, where the market stood at a higher volume, the year-on-year percentage declines from 2024 to 2028 indicate a contraction phase with consistent negative growth.

Key future trends to watch for:

Consumer shift towards alternative health beverages, impacting traditional mate and tea sales.
Potential emergence of innovative flavors or health benefits to stimulate market demand.
Influence of sustainability trends on packaging and sourcing affecting purchasing decisions.