The tea market size volume per capita in Germany showed remarkable stability from 2013 to 2023, consistently hovering around 0.3 kilograms per capita. A brief fluctuation occurred in 2015 and 2021 with slight increases to 0.32 and 0.31 respectively, but generally, consumption remained stable. As of 2023, the volume stood at 0.3 kilograms per capita, indicating a mature and stable market with minimal year-on-year variation over the last couple of years.
Future trends to watch for:
- Increased interest in health and wellness may spur demand for specialty and functional teas.
- Growing awareness of sustainability could influence consumer preferences towards ethically sourced teas.
- Technological advancements in retail, such as online shopping platforms, could impact distribution and consumption patterns.
