The whey market in Croatia has shown a consistent upward trend from 2013 to 2023, with per capita consumption increasing from 0.85 to 1.4 kilograms. The largest year-on-year growth occurred between 2016 and 2017, at approximately 8.33%. In the most recent years, 2022 to 2023, the growth moderated slightly to around 4.48%. Over the last five years, the Compound Annual Growth Rate (CAGR) was about 4.05% per annum, highlighting strong and steady growth.
Future trends to watch for include:
- Increased consumer focus on protein intake may further drive demand.
- Market dynamics such as economic conditions and health trends could also impact growth rates.
- Developments in product innovation might attract new consumer segments.
