The whey market in France experienced a decreasing trend from 2013 to 2023, with per capita volume dropping from 15.39 kilograms in 2013 to 12.59 kilograms in 2023. Year-on-year, the market declined consistently, reflecting a gradual reduction in consumption. The decline over the last five years shows a compounded annual growth rate that underscores a persistent downward trend. The year 2023 marked a particularly low point in per capita consumption.
Future trends to watch for include potential stabilization as consumer preferences evolve, potential health-driven changes in dietary habits, or industry efforts toward innovation and new product development that could reinvigorate market demand.
