In 2023, household expenditure on soft drinks in Italy stood below 14.22 billion euros. The forecast predicts a steady increase from 14.22 billion euros in 2024 to 15.37 billion euros by 2028. This equates to year-on-year growth of roughly 2.25% from 2024 to 2028. The Compound Annual Growth Rate (CAGR) over the five years is approximately 1.95%.

Future trends to watch for include:

Potential shifts towards healthier beverage options affecting soft drink consumption.
Economic factors like inflation that could influence disposable household incomes and purchasing power.
Innovations and marketing strategies by soft drink companies to capture market share.