The price per unit for gums, fruit jellies, and fruit pastes in Estonia showed fluctuations between 2011 and 2021. The price peaked in 2014 at 5.08 EUR/kg, then generally followed a downward trend, reaching a low of 4.24 EUR/kg in 2019. However, 2020 and 2021 noted a slight recovery with prices at 4.47 and 4.51 EUR/kg, respectively. Analyzing the past two years, the year-on-year variations indicate relative stability with minor increments. Over the last five years, the compound annual growth rate (CAGR) remains stable.

Future trends to watch for include:

Potential impacts of global supply chain disruptions on pricing.
Changes in consumer preferences towards healthier or more sustainable products.
Economic factors that might affect consumer spending and brand positioning strategies.