In 2023, the number of self-employed persons in advertising and market research in the US stood at approximately 80,000 units. The forecast for the period from 2024 to 2028 indicates a declining trend, with an annual decrease. The year-on-year variation shows a consistent decrease of 1,000 persons each year from 2024 to 2028. The Compound Annual Growth Rate (CAGR) over these five years is negative, highlighting a sustained contraction in this segment's self-employment levels.
Future trends to watch include the increasing impact of digital tools that could either encourage self-employment through easier market access or drive consolidation within larger platforms, potentially decreasing self-employment further.
