The value added of the advertising and market research industry in France has shown some fluctuations over the past decade. Starting at 8.94 billion Euros in 2013, it saw minor peaks and dips, reaching 9.20 billion in 2019 before a notable decline to 8.22 billion in 2020, reflecting broader market disruptions such as the COVID-19 pandemic. The market partially recovered, with a value of 8.88 billion Euros in 2023.
Year-on-year variations indicate slight growth between 2013 and 2019, followed by a sharp contraction in 2020. In subsequent years, the industry exhibited gradual recovery, but forecasts suggest stagnation. The 5-year CAGR leading up to 2028 is projected at -0.25%, indicating a slight overall decline.
Future trends to watch for:
- The impact of digital transformation on traditional advertising models.- Continued recovery from economic disruptions.- Potential shifts in consumer behavior and marketing channels.- Industry adjustments to new privacy regulations and data protection laws.
